When blame avoidance backfires: Responses to performance framing and outgroup scapegoating during the COVID-19 pandemic

Research output: Contribution to journalJournal articleResearchpeer-review

Documents

  • Full Text

    Final published version, 1.49 MB, PDF document

Public officials use blame avoidance strategies when communicating performance information. While such strategies typically involve shifting blame to political opponents or other governments, we examine how they might direct blame to ethnic groups. We focus on the COVID-19 pandemic, where the Trump administration sought to shift blame by scapegoating (using the term "Chinese virus") and mitigate blame by positively framing performance information on COVID-19 testing. Using a novel experimental design that leverages machine learning techniques, we find scapegoating outgroups backfired, leading to greater blame of political leadership for the poor administrative response, especially among conservatives. Backlash was strongest for negatively framed performance data, demonstrating that performance framing shapes blame avoidance outcomes. We discuss how divisive blame avoidance strategies may alienate even supporters.

Original languageEnglish
JournalGovernance
Volume36
Issue number3
Pages (from-to)779-803
Number of pages25
ISSN0952-1895
DOIs
Publication statusPublished - 2023

    Research areas

  • ATTRIBUTIONS, POLITICS, RACE

Number of downloads are based on statistics from Google Scholar and www.ku.dk


No data available

ID: 342569015