The impact of meal attributes and nudging on healthy meal consumption: evidence from a lunch restaurant field experiment

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Standard

The impact of meal attributes and nudging on healthy meal consumption : evidence from a lunch restaurant field experiment. / Thunström, Linda; Nordström, Leif Jonas.

In: Modern Economy, Vol. 2013, No. 4, 2013, p. 1-8.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Thunström, L & Nordström, LJ 2013, 'The impact of meal attributes and nudging on healthy meal consumption: evidence from a lunch restaurant field experiment', Modern Economy, vol. 2013, no. 4, pp. 1-8. https://doi.org/10.4236/me.2013.410A001

APA

Thunström, L., & Nordström, L. J. (2013). The impact of meal attributes and nudging on healthy meal consumption: evidence from a lunch restaurant field experiment. Modern Economy, 2013(4), 1-8. https://doi.org/10.4236/me.2013.410A001

Vancouver

Thunström L, Nordström LJ. The impact of meal attributes and nudging on healthy meal consumption: evidence from a lunch restaurant field experiment. Modern Economy. 2013;2013(4):1-8. https://doi.org/10.4236/me.2013.410A001

Author

Thunström, Linda ; Nordström, Leif Jonas. / The impact of meal attributes and nudging on healthy meal consumption : evidence from a lunch restaurant field experiment. In: Modern Economy. 2013 ; Vol. 2013, No. 4. pp. 1-8.

Bibtex

@article{a38f3985ae2f420a9152fd3b2e6a5d8a,
title = "The impact of meal attributes and nudging on healthy meal consumption: evidence from a lunch restaurant field experiment",
abstract = "We use a field experiment in a lunch restaurant to analyze how meal attributes and a “nudge” impact healthy labeled meal consumption. The nudge consists of increasing the salience of healthy labeled meals by placing them at the top of the menu. We find that certain meal attributes (e.g. poultry and red meat) greatly increase both sales and the market share of the healthy labeled meal. We conclude that a careful design of the healthy food supply may be efficient in encouraging healthier meal choices, e.g. supplying healthy labeled versions of popular conventional meals. We find no impact on healthy labeled meal sales from the nudge.",
keywords = "Faculty of Social Sciences, Healthy Food, Restaurant Meals, Food Supply, Meal Attributes, Nudging, Field Experiments",
author = "Linda Thunstr{\"o}m and Nordstr{\"o}m, {Leif Jonas}",
year = "2013",
doi = "10.4236/me.2013.410A001",
language = "English",
volume = "2013",
pages = "1--8",
journal = "Modern Economy",
issn = "2152-7245",
publisher = "Scientific Research Publishing, Inc.",
number = "4",

}

RIS

TY - JOUR

T1 - The impact of meal attributes and nudging on healthy meal consumption

T2 - evidence from a lunch restaurant field experiment

AU - Thunström, Linda

AU - Nordström, Leif Jonas

PY - 2013

Y1 - 2013

N2 - We use a field experiment in a lunch restaurant to analyze how meal attributes and a “nudge” impact healthy labeled meal consumption. The nudge consists of increasing the salience of healthy labeled meals by placing them at the top of the menu. We find that certain meal attributes (e.g. poultry and red meat) greatly increase both sales and the market share of the healthy labeled meal. We conclude that a careful design of the healthy food supply may be efficient in encouraging healthier meal choices, e.g. supplying healthy labeled versions of popular conventional meals. We find no impact on healthy labeled meal sales from the nudge.

AB - We use a field experiment in a lunch restaurant to analyze how meal attributes and a “nudge” impact healthy labeled meal consumption. The nudge consists of increasing the salience of healthy labeled meals by placing them at the top of the menu. We find that certain meal attributes (e.g. poultry and red meat) greatly increase both sales and the market share of the healthy labeled meal. We conclude that a careful design of the healthy food supply may be efficient in encouraging healthier meal choices, e.g. supplying healthy labeled versions of popular conventional meals. We find no impact on healthy labeled meal sales from the nudge.

KW - Faculty of Social Sciences

KW - Healthy Food

KW - Restaurant Meals

KW - Food Supply

KW - Meal Attributes

KW - Nudging

KW - Field Experiments

U2 - 10.4236/me.2013.410A001

DO - 10.4236/me.2013.410A001

M3 - Journal article

VL - 2013

SP - 1

EP - 8

JO - Modern Economy

JF - Modern Economy

SN - 2152-7245

IS - 4

ER -

ID: 58285892