The integration of corporate social responsibility (CSR) initiatives into business activities: Can lessons be learnt from gender diversity programmes?

Research output: Contribution to journalJournal articlepeer-review

  • Jette Steen Knudsen
While proponents of corporate social responsibility (CSR) have suggested that CSR initiatives should be integrated into mainstream business activities as 'strategic CSR' or 'shared value', research is lacking that explores how CSR programmes are integrated in companies. This paper compares CSR initiatives with human resource management (HRM) activities, which have a longer tradition of being integrated into company strategy. The focus is on gender diversity and CSR in a US multinational corporation (MNC). The MNC sees gender diversity as an integral part of business activities. In contrast, the MNC lacks a clear justification for the much broader CSR agenda, CSR activities seem not to reflect an overall set of values or purpose, integration into business activities is unclear, and targets are lacking.
Original languageEnglish
JournalInternational Journal of Business Governance and Ethics
Volume8
Issue number3
Pages (from-to)210-223
Number of pages14
ISSN1477-9048
DOIs
Publication statusPublished - 2013

ID: 47390656