Departing from an online survey of candidates running for office in the 2009 municipal election campaign in Denmark, it is demonstrated that traditional tools dominated the campaign. Electronic campaign tools (Facebook, Twitter) are primarily used by the younger candidates, and thereby contribute to closing the gap between established candidates and novices. While it can be demonstrated that some traditional as well as electronic campaign tools has an positive effect on candidates’ share of personal votes, the biggest effect is found in the struggle about votes internally in parties. This is expected to lead to a higher degree of personalization of campaigns in the future.